As a healthcare provider, how should you attract new patients and increase patient satisfaction? How do you think about online brand-building and content creation? Should you engage with patients through social media? Can negative reviews online harm your reputation (and if so, what should you do about them)?
Marketing for Healthcare Providers answers these questions, which grow more pressing and relevant every day. In it, we draw on recent studies and expertise from industry leaders to interpret the rapid changes in healthcare. We also provide tools to help you evaluate marketing vendors, and an interactive return-on-investment calculator to help you determine the optimal marketing mix for your practice.