The New Word of Mouth

How are online reviews changing the doctor-patient relationship? From buying socks to planning tropical getaways, consumers rely on online reviews … [Read more...]

Physician, Inc: A Post-Residency Guide to Launching a Medical Career

Doctors graduate residency programs with a remarkable array of skills, and a singular new challenge: where and how to best put them to work. The … [Read more...]

Marketing For Healthcare Providers

As a healthcare provider, how should you attract new patients and increase patient satisfaction? How do you think about online brand-building and … [Read more...]