How Good Messaging Can Foster Kindness and Trust in Healthcare

“The best healthcare must involve kindness and instill trust,” reads the title of a recent Huffington Post UK article written by David Haslam, Chair … [Read more...]

Why Online Booking Yields More Medical Appointments

Back in medical school, I always heard how hard it was for patients to get in to see a doctor in dermatology, my chosen field. It was a refrain I … [Read more...]

When Patients Take Their Frustration Online

In this age of Internet-everything, online reviews have become par-for-the course for business, and this includes medicine. Indeed, one recent survey … [Read more...]

Six Mistakes Doctors Make Online

Doctors make lots of mistakes navigating the world of social media. And for good reason: few of us have been trained to understand the tools, let … [Read more...]

How to Build Your Online Presence in Under an Hour

I frequently teach and speak to physicians concerning online reputation and digital footprint. Everyone's pressed for time, and inevitably, I'm asked … [Read more...]

#HCSM Review: Early August Edition

Welcome to the latest Doctor Blog-hosted edition of HealthWorks Collective’s Health Care Social Media Review, a peer-reviewed compendium of timely, … [Read more...]

Context Intelligence and the Public Physician

It used to be clear where we were. When we were in a patient room we carried ourselves one way. In church or temple, we behaved a different way. With … [Read more...]

Three Ways to Grow Patient Loyalty (and Your Bottom Line)

The first step to building a profitable practice starts with getting new patients in the door. But the key to long-term growth comes directly from … [Read more...]

The Socio-Digital Doctor

I come across many people using the terms social and digital interchangeably. Some doctors are digitally savvy. Yet that does not mean that they are … [Read more...]

Putting Social Media to Work: Channels That Deliver

So many social media channels, so little time! Not only can the sheer number of options be overwhelming, but there are also plenty of pitfalls and … [Read more...]